[nice is wise] > intro | project | materials | interview |
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Leadership in aesthetics and functionality cannot
be disjointed from the capacity to innovate while
respecting the planet and its inhabitants.
If the marriage between aesthetics and technology is a fact, the role
played today by technical and scientific research in creative environs is undoubtedly a
more recent phenomenon. In architecture, as in industrial design, the application of new
technologies in production and design is yielding extraordinary results, and opening the
way to true and proper revolutions in terms of sustainability. Ultra-thin, wide format, high
performance. These elements are marking the birth of a new generation of buildings and
environs where the application of ceramics, on facades or in interiors, not only guarantees
for greater durability and resistance, but also testifies to the innovative thrust of products
Made in Italy. And it confirms how leadership in aesthetics and functionality cannot be
disjointed from the capacity to innovate while respecting the planet and its inhabitants.
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