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Springing forth from an architectural environment,
the expression ‘Less is more’ was coined by Ludwig
Mies van der Rohe as a tactic for aesthetics.

There have since been further  declinations to said principle and these days it can
be  used to mean a new generation of buildings known as ‘passive homes’, and
more generally to projects built according to the principles of eco-design. These
settlements ensure an elevated living quality and a sensitive reduction in energy
consumption and maintenance costs (keeping in mind their entire life cycle: design
& building, use and final disposal).
In this regard, the section Less is more favours architectonical projects which
include the use of ceramic tiles since the aesthetic and functional qualities and the
industrial process required to produce them are indicative of a precise design
preference: that of fostering environmental, ethical and social concerns as  major
priority.